PARIS (Reuters) – Hollywood actor Leonardo DiCaprio has bought an equity stake in French champagne house Telmont, its majority owner, Remy Cointreau, said on Wednesday, as luxury brands strike partnership deals with celebrities to broaden their appeal.

“From protecting biodiversity on its land, to using 100% renewable electricity, Champagne Telmont is determined to radically lower its environmental footprint, making me proud to join as an investor,” DiCaprio said in a statement.

In February 2021, LVMH’s Moet Hennessy bought a half share in rap star Jay-Z’s Armand de Brignac champagne brand.

(Reporting by Sudip Kar-Gupta; Editing by Clarence Fernandez)