Analysis-Ben & Jerry’s Unilever Fight Shows Risks Of Ceding Control
By Richa Naidu and Ross Kerber LONDON/BOSTON (Reuters) – Ben & Jerry’s legal battle with Unilever sheds light on an issue affecting a growing number of purpose-led brands: how to maintain their identity after being bought by a major consumer company. Multinational consumer groups have raced to snap up socially conscious brands in recent years,…