Mattel Reclaims Rights For Disney Princess Toys From Hasbro
By Praveen Paramasivam and Uday Sampath Kumar (Reuters) -Mattel Inc on Wednesday won the rights to produce dolls based on Disney royalty like Elsa and Jasmine, snatching back a highly lucrative license from archrival Hasbro Inc. The reunion sent Mattel’s shares surging 11% and is part of Chief Executive Ynon Kreiz’s plan to turn the…