Strong U.S. demand and AI helps Sorrell’s S4 to navigate tougher environment
LONDON (Reuters) – Martin Sorrell’s S4 Capital said artificial intelligence (AI) was helping the advertising group to become more efficient and navigate pressure from clients seeking to cut costs. S4, founded by the ad boss after he left WPP, reiterated its full-year net revenue outlook after the first quarter, saying growth was driven by U.S….
