NBC’s Olympics Opening Ceremony Coverage Draws Nearly 14 Million U.S. TV Viewers
(Reuters) – NBC’s full-day coverage of the opening ceremony for the Beijing Olympic Games averaged close to 14 million U.S. television viewers, according to preliminary data provided by Comcast-owned NBCUniversal on Saturday. Across all platforms, including NBCOlympics.com and the NBC Sports app, the average audience reached nearly 16 million people, the company said in an…