Netflix’s Q3 2024 earnings are out, and one thing is crystal clear: the streaming giant isn’t just coasting on past successes—it’s setting the stage for what could be an even bigger year in 2025. With 15% year-over-year revenue growth and operating margins climbing to an impressive 30%, Netflix continues to prove why it’s a dominant force in global entertainment.
But that’s just the start. Behind the numbers, Netflix is gearing up to expand into new territories, grow its already massive global audience, and introduce innovations that could reshape how we consume content.
Global Hits Drive Massive Engagement
Netflix’s success this quarter is powered by a lineup that resonates not just in the U.S., but across the globe. Big wins like Perfect Couple, Monsters: The Lyle and Erik Menendez Story, and Nobody Wants This captured audience attention, but what’s really exciting is the Q4 slate: from the long-awaited Squid Game season 2 to NFL Christmas Day games and a headline-grabbing Jake Paul vs. Mike Tyson fight, Netflix is betting big on entertainment that keeps audiences glued to their screens.
And it’s not just about the U.S. content anymore. With hit shows from Brazil, Korea, and Germany, Netflix’s international growth is undeniable. As Ted Sarandos pointed out in the earnings call, “We’re creating stories in more than 50 countries for over 600 million people.” That’s a bold claim—and it’s paying off.
Monetizing Netflix’s Global Engagement
As Netflix continues to dominate, its leadership is clear: content drives growth, but ads and new verticals will power the future. With 35% quarter-over-quarter growth in ads plan memberships and over 50% of new sign-ups in ad-supported tiers, Netflix is showing just how serious it is about turning ads into a key revenue stream.
But here’s the kicker—Netflix isn’t done. While advertising isn’t yet a primary revenue driver, the potential is massive. The company’s ad tech rollouts and growing partnerships signal that Netflix is building something much bigger. CFO Spencer Neumann hinted at what’s to come, noting that ads revenue will double year-over-year—but that’s just the start.
A Glimpse Into Netflix’s Future
The real story here isn’t just about what Netflix has achieved—it’s about where it’s headed. For 2025, Netflix is projecting $43 billion to $44 billion in revenue, and the stage is set for more growth. With live events, a growing gaming division, and continued dominance in original content, Netflix is diversifying like never before.
Live programming—a space Netflix has only just begun to explore—has serious potential. With weekly events like 52 weeks of WWE, and more NFL content, the platform is pushing boundaries on what it means to be a streaming service.
But it’s not just about shows and sports—Netflix’s gaming initiative is starting to show signs of real traction. With games based on popular shows like Squid Game and upcoming releases tied to Monument Valley 3, Netflix is slowly but surely evolving into a multimedia giant.
The Takeaway
Netflix is more than just a streaming service—it’s an entertainment empire in the making. Between its continued global content success, the strategic push into live events and gaming, and a growing ad business, Netflix is well-positioned to continue thriving in 2025 and beyond. For investors and fans alike, the message is clear: Netflix is just getting started.