Burger King looks to viral jingle to lift sales in choppy economy
By Hilary Russ NEW YORK (Reuters) – Burger King is banking on its viral “Whopper Whopper” jingle to lift sales as part of the flagging fast-food chain’s turnaround plan, as broader economic uncertainty pushed two big franchisees into bankruptcy. The ad, which aired incessantly during National Football League playoffs in January, has drawn younger customers…
